Monthly Archives: May 2012

SEO for Bing: 15 tips to boost your rankings on SERPs

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with … Continue reading

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SEO Guide: How to change your Domain name without losing your rankings

Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective. This is because each domain name is linked with several metrics (trust, authority, etc), … Continue reading

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How to use Online Strategies to Boost Branded Traffic

Branded Traffic occurs when a website enjoys a wealth of brand awareness, expressed on branded keywords, similarly referred as navigational queries. In order to achieve this kind of communicational objective, online marketers must consider an online strategy which will deploy … Continue reading

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10 SEO tips for Baidu Search Engine

While European and American economies are still struggling to control their financial crisis, China managed last year to achieve almost a 2-digit growth rate. Taking into account the fact that the Per Capita income continues to increase, China, a country … Continue reading

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10 ways to increase your Facebook Fans

1. Use applications Free or paid, applications are the online marketing tools that will enhance your online Facebook Strategy. Either you create a coupon, an online streaming or contest application; the opportunities for Marketers are many and need to be … Continue reading

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7 Reasons Content Marketing is Better Than Link Building

Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 1. … Continue reading

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Make smarter decisions with the new Auction insights report

A key component of developing a search ads strategy is understanding what other advertisers are doing, and using this intelligence to optimize campaigns for top performance. To empower advertisers to make better informed optimization decisions, we’re launching the Auction insights … Continue reading

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Perfecting On-Page Optimization for Ecommerce Websites

Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization, which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it … Continue reading

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Creative Link Building for Ecommerce Sites

Some of the greatest challenges my previous ecommerce clients have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the … Continue reading

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LinkedIn for Business: Optimizing Your Company Profile #2

Taking full advantage of LinkedIn for business using the company profile feature is a great way for B2Bs to reach their target audience. Last time, we looked at how to optimize the “overview” tab on the LinkedIn company profile. Today, … Continue reading

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