Monthly Archives: October 2013

Guide on Using Tumblr Effectively for SEO & Social Media Marketing

Posted on 30/10/2013 by admin

Tumblr is a fantastic platform that can really benefit your brand’s marking approach if used properly. The SEO benefits are direct, and social exposure is integrated. We will get to “the how” later in this post, but for now, let’s … Continue reading →

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White-Hat Link Building in the Gambling Industry

Posted on 30/10/2013 by admin

1. Lead generation Gambling is a multi-faceted entity, incorporating psychology, legislation and social issues. It features heavily in sports, discourse surrounding marketing and advertising techniques, and even celebrity culture. Contrary to popular belief, the scope for gambling related content is … Continue reading →

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Introducing Shopping campaigns: a better way to promote your products on Google

Posted on 26/10/2013 by admin

1. Retail-centric way to manage your products Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groupsfor the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what … Continue reading →

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Facebook Launches New Retargeting Capabilities

Posted on 18/10/2013 by admin

New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Facebook retargeting campaigns through demand-side platforms (DSPs). Advertisers will now be able to manage … Continue reading →

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