Monthly Archives: February 2013

Google Quietly Rolls Out New Offer Extensions in AdWords

Google is now rolling out Offer Extensions, their latest ad extension that lets AdWords advertisers post deal offers underneath a normal Google Search ad. If your AdWords account has been upgraded to Enhanced Campaigns, then you’ll see the new Offer … Continue reading

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The Ultimate Guide to Twitter Tools

Twitter has become an invaluable resource for marketers looking to keep their finger on the pulse of social mediaand the industry has responded with a plethora of tools to help enhance and quantify the experience. But with so many great … Continue reading

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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor … Continue reading

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Optimizing for conversions made easy with Search Funnels data in your AdWords tabs

Search Funnels show you how users search for products before converting, allowing you to make better informed decisions in AdWords. Now, we’re making it easier than ever to incorporate Search Funnels data into your everyday optimizations by introducing new Search … Continue reading

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