April 26th, 2011 
admin By Melissa Burdon We recently received a comment on one of our posts asking some advice regarding email marketing: “We are just planning to do a new email campaign and any info is useful. What do we need to know exactly so the emails don’t end up in spam?” Here’s what you need [...]
February 27th, 2011 admin Amazon has entered the PPC marketplace with what they are branding "Product Ads." It’s sort of like a combination of PPC and comparison shopping, since people are looking to purchase anyway. The categories are initially limited. Right now there is only Baby, Computers, Consumer Electronics, Health and Personal Care, Home and Garden, Office, Sports and [...]
February 20th, 2011 admin 1. Identify your target audience’s needs Find out what could provide value to your target audience and brainstorm on the content. 2. Build a landing page for the subscription form A dedicated landing page should include all the features that are needed in order to make user understand the reasons why to opt in to [...]
February 12th, 2011 admin There are countless varieties of products, services, and companies within the Retail industry, but one thing unites us all: seasonality. Whether you’re selling school supplies, MP3 Players, or sports gear, you probably have a ‘hot season’ and some semblance of a ‘down season.’ I think our biggest trap as Retail advertisers is to only focus [...]
January 18th, 2011 admin or you’ve been doing it for the past 13 years (as we have), cart abandonment rate is one of the first places you should start and continue to cycle back to. This is because visitors who add to cart are yours to lose in the sense that they have already chosen your site, found something [...]
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