Tag Archives: keyword

The 8 Best Tools for Finding Competitor Keywords

Posted on 13/11/2017 by admin

Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC … Continue reading →

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Power Words For Emotional Selling

Posted on 19/04/2013 by admin

  Here is a handy list of power words to help you with creating ad copy. People on the internet, for the most part, will buy from you first based on emotion. Certain words can and do make individuals act. … Continue reading →

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Make smarter decisions with the new Auction insights report

Posted on 26/05/2012 by admin

A key component of developing a search ads strategy is understanding what other advertisers are doing, and using this intelligence to optimize campaigns for top performance. To empower advertisers to make better informed optimization decisions, we’re launching the Auction insights … Continue reading →

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New matching behavior for phrase and exact match keywords

Posted on 21/04/2012 by admin

Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock]     "bollard cover"     [single serving coffee maker] Now have a look at these two rows of search queries. 1. waterproof sunblock     buy bollard cover     single serving coffee maker 2. … Continue reading →

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