Monthly Archives: April 2011

7 NEW Tips for Running a Twitter Giveaway

‘ve written before about running competitions for link building, but given the increasingly important role of Twitter in online marketing and SEO, it’s time to address a popular mechanic: Twitter competitions. Historically, there were two particular reasons to run competitions … Continue reading

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Smartphone User Study Shows Mobile Movement Under Way

71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, … Continue reading

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Instant Previews for Ads

In November of last year we took Instant to a new level on Google.com with Instant Previews. Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick … Continue reading

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How to Optimize Your PPC Campaigns with adCenter Quality Score

  How to use the Overall Score (1-10) – Use these values to get a rough idea of how much attention an individual keyword may require. How to use the Sub-Scores – Treat this as the ‘what/why’ behind the overall … Continue reading

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Do’s & Don’ts For Your Email Campaigns

  By Melissa Burdon   We recently received a comment on one of our posts asking some advice regarding email marketing: “We are just planning to do a new email campaign and any info is useful. What do we need … Continue reading

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Account Management Made Easier: Introducing the Manage Page

We are excited to introduce a new page into the Paid Discovery family: the Manage page! Have you ever thought to yourself, I wish I could edit all of my account URLs in one screen? With the manage page, you … Continue reading

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On Page SEO Tactic For WordPress

WordPress is undoubtedly one of the best CMS platforms used by all webmasters across the web market. Every single feature about the CMS is very inviting and advantageous for its users. Embedded with several features and plug-ins, it is easy-to-use … Continue reading

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5 Simple Ways to Improve Your AdWords Performance

With the recent international launches of the Ad Innovations site, we want to take a minute to call out a few simple things you can do to quickly improve the performance of your AdWords ads. Give the tips below a … Continue reading

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HOW TO: Improve Engagement on Your Brand’s Facebook Page

If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period … Continue reading

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5 Ways to Improve Your International SEO Strategy

Web users in the Middle East, Asia, the Americas and Europe have embraced Facebook, Twitter and other social platforms as vehicles for communication, commerce, and revolution. If North American-based businesses are to reach this rapidly expanding, increasingly sophisticated Internet audience, … Continue reading

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