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Meta
Monthly Archives: February 2016
Say goodbye to Google: 14 alternative search engines
won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. … Continue reading
Google Removes Right Hand Sidebar Ads
Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force … Continue reading
Wayfair Decreases CPA by 75% With Programmatic Bidding on the Google Display Network Wayfair Decreases CPA by 75% With Programmatic Bidding on the Google Display Network
Today’s consumers are more comfortable purchasing big-ticket items online. Wayfair, an online home furnishings and decor company, turned to programmatic on the Google Display Network to reach new high-value customers efficiently and at scale. The results are in: cost-per-acquisition has … Continue reading
Posted in Adwords, Programmatic
Tagged Programmatic
Comments Off on Wayfair Decreases CPA by 75% With Programmatic Bidding on the Google Display Network Wayfair Decreases CPA by 75% With Programmatic Bidding on the Google Display Network
How Google Search Works in 2016
Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process. As users have shifted to mobile devices, the limited … Continue reading