Monthly Archives: October 2011

Introducing bid-per-call in AdWords

Over the next few weeks in the US and UK, we’ll be rolling out the ability for advertisers to bid for phone calls — in addition to bidding for clicks — when they show Google search ads on computers and … Continue reading

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Mo-mentum: what’s new with mobile search advertising

Mobile search helps people find what they need in a snap.  Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads … Continue reading

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Introducing Dynamic Search Ads (beta)

For many online businesses, each day you might have hundreds of new listings, items that temporarily change availability, or items that are permanently removed from stock. And at the same time, user search behavior can be a moving target — … Continue reading

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Faster updates to local business listings

Our goal to create a digital representation of the real world doesn’t just mean a birds’ eye view through Google Earth, or a street-level view through Google Maps. It means providing a local view as well, and tools like Google … Continue reading

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Optimizing customer calls to your business: new metrics and methods

Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature … Continue reading

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Ads quality improvements rolling out globally

When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to relevance and landing … Continue reading

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Google Real time Date

he web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid … Continue reading

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