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Category Archives: Adwords
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one … Continue reading
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The Top 10 Google Ads Innovations of 2018
As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak to end users. This year was … Continue reading
The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
By Mary Hartman | @PPCHartman | Account Manager at Hanapin Marketing | August 23, 2018 In this industry, if you blink you might miss something important. And it has never been more the case than with the rollout of various … Continue reading
4 Facebook Ad Time Saving Tools
By Aaron Childs | Account Manager at Hanapin Marketing | August 7, 2018 Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That’s why you need … Continue reading
The Visual Guide to SERPs (2018 Edition)
How to Optimize for Featured Snippets Featured Snippets are designed to give specific answers to search queries that are question-related. The featured snippet is in position 0 for SERPs, which means that it will appear above position one, and even … Continue reading
31 Advertising Statistics to Know in 2018
The marketing industry is constantly changing, and that’s particularly true of digital channels. And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the … Continue reading
RESPONSIVE SEARCH ADS: GOOGLE’S LATEST TEXT AD FORMAT
If you haven’t heard the news, Google recently launched a test of the newest text ad format: Responsive Search Ads. The new ad format is currently in beta testing for a limited number of accounts, but we expect a similar … Continue reading
Ready to start advertising better on LinkedIn?
This guide isn’t here to tell you how to come up with a superb creative idea or a smart marketing strategy, how to build a brand or write a compelling call to action. If that’s what you’re after, go find … Continue reading
New AdWords innovations to drive better results for your business
Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations … Continue reading
4 Super-Useful New AdWords Features You Need to Try
AdWords Features Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns. Today, I’m going to run through everything you’ll need to know to implement these super-useful … Continue reading