April 30th, 2012 
admin When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to our exact and phrase matching options so your ad will be eligible to show when people search for close variants — yes, that includes misspellings — of your keywords. In addition to misspellings, [...]
April 21st, 2012 admin Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock] "bollard cover" [single serving coffee maker] Now have a look at these two rows of search queries. 1. waterproof sunblock buy bollard cover single serving coffee maker 2. waterpoof sunblock buy bollard covers single serve coffee maker Today, only the search queries in [...]
March 29th, 2012 admin One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt thatgoat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my [...]
March 28th, 2012 admin The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain [...]
March 25th, 2012 admin 10. Not Using Geographical Targeting Whether you’re an international conglomerate or a localized small business, geographical targeting is tremendously important. Avoid wasted spend by only targeting the areas that offer maximum ROI. For small businesses, maximum return might only occur within — say — a 20 mile radius. Also, companies selling higher-end services can benefit [...]
February 16th, 2012 admin We’re excited to share a new study that gives great insights on how to make your ads compelling enough so that people want to watch, not skip them. We’ve recently conducted a survey of more than 1,600 Americans aged 18-45 and learned some interesting insights for TrueView Video Ads, the family of YouTube ad formats [...]
February 16th, 2012 admin We’ve talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we’ve continued experimenting with new ways to make sitelinks even better. Today, we’re taking the covers off one of [...]
February 11th, 2012 admin It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines in this article to create an ad that’s accurate, to-the-point, and engaging – and hopefully brings you lots [...]
January 25th, 2012 admin We recently launched our Real-Time Insight Finder on the new Think Insights site — centralizing access to all our insights tools across Google. We hope you’ve tried it out and are finding it useful. Check out our new video to show how you can use Google’s Real-Time Insight Finder to support your marketing planning process [...]
January 21st, 2012 admin You have created some new ads, submitted them to AdWords only to find that they have been given a status of "Under Review". Normally, ads are reviewed and approved rather quickly, however you can often find yourself in a situation where your ads are stuck under review for weeks. Because of the number of accounts [...]
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