Category Archives: Google

Getting Ahead of the Voice Search Revolution

New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one … Continue reading

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אורן מרון

האם הטכנולוגיה יכולה לסייע במניעת פציעות ספורט?   פציעות הן חלק מחייו של ספורטאי מקצוען וחובב, ומהווים למעשה סוג של סיכון לכל מי שעוסק בו על מגוון ענפיו. אין זה משנה אם אתה ספורטאי-על, רץ של סופי שבוע בים או … Continue reading

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אורן מרון GEUESTBOOK

GEUESTBOOK Case Study, The Joseph hotel, TLV – אורן מרון Imagen you are checking in to a hotel, after a short visit to the check in clerk, you get a key and find your way to your room. If you are … Continue reading

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The Top 10 Google Ads Innovations of 2018

As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak to end users. This year was … Continue reading

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The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before

By Mary Hartman | @PPCHartman | Account Manager at Hanapin Marketing | August 23, 2018 In this industry, if you blink you might miss something important. And it has never been more the case than with the rollout of various … Continue reading

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4 Facebook Ad Time Saving Tools

  By Aaron Childs | Account Manager at Hanapin Marketing | August 7, 2018 Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That’s why you need … Continue reading

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The Visual Guide to SERPs (2018 Edition)

How to Optimize for Featured Snippets Featured Snippets are designed to give specific answers to search queries that are question-related. The featured snippet is in position 0 for SERPs, which means that it will appear above position one, and even … Continue reading

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31 Advertising Statistics to Know in 2018

The marketing industry is constantly changing, and that’s particularly true of digital channels. And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the … Continue reading

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Google Cloud Spanner connector

Connect Data Studio to Cloud Spanner databases. Google Cloud Spanner is an enterprise-grade, globally-distributed, and strongly consistent database service built for the cloud specifically to combine the benefits of relational database structure with non-relational horizontal scale. The Cloud Spanner connector … Continue reading

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How to build a Google Data Studio Dashboard

Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. In the past, dashboards were accomplished by using Google Analytics’ built-in dashboards as well as prebuilt dashboards & reports within other mar-tech products. … Continue reading

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