April 30th, 2012 
admin Although their relative importance is likely to decrease over time, citations – defined as “mentions” of your business — are still the bread and butter of local SEO. In David Mihm’s comprehensive list of Local Search Ranking Factors, citations come in at number four, surpassed only by having a physical address in the city of [...]
April 30th, 2012 admin When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to our exact and phrase matching options so your ad will be eligible to show when people search for close variants — yes, that includes misspellings — of your keywords. In addition to misspellings, [...]
April 21st, 2012 admin Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns. It’s no surprise [...]
April 21st, 2012 admin Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock] "bollard cover" [single serving coffee maker] Now have a look at these two rows of search queries. 1. waterproof sunblock buy bollard cover single serving coffee maker 2. waterpoof sunblock buy bollard covers single serve coffee maker Today, only the search queries in [...]
April 4th, 2012 admin Filter 1: This filter will extract the ranking data from the cd parameter and store it temporarily into custom field 1. Filter 2: This filter will then extract the data from custom field 1 and rewrite the campaign’s keyword filter field by appending the organic ranking data to the pre-existing campaign keyword data. Note: This [...]
March 29th, 2012 admin One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt thatgoat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my [...]
March 29th, 2012 admin Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they [...]
March 29th, 2012 admin A few relevant statistics: Smartphone users now account for 9% of all online traffic Mobile searches have grown by 400% since 2010 By 2013, more people will use mobile devices than PCs to get online All of these figures are growing rapidly, with many analysts predicting mobile web activity to increase by several times in [...]
March 29th, 2012 admin Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, [...]
March 28th, 2012 admin The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain [...]
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