February 16th, 2012 
admin We’re excited to share a new study that gives great insights on how to make your ads compelling enough so that people want to watch, not skip them. We’ve recently conducted a survey of more than 1,600 Americans aged 18-45 and learned some interesting insights for TrueView Video Ads, the family of YouTube ad formats [...]
February 16th, 2012 admin We’ve talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we’ve continued experimenting with new ways to make sitelinks even better. Today, we’re taking the covers off one of [...]
February 11th, 2012 admin It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines in this article to create an ad that’s accurate, to-the-point, and engaging – and hopefully brings you lots [...]
February 7th, 2012 admin A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, but it’s also an unavoidable subject worth addressing. Search marketers ponder the same "How To" [...]
January 25th, 2012 admin We recently launched our Real-Time Insight Finder on the new Think Insights site — centralizing access to all our insights tools across Google. We hope you’ve tried it out and are finding it useful. Check out our new video to show how you can use Google’s Real-Time Insight Finder to support your marketing planning process [...]
January 21st, 2012 admin You have created some new ads, submitted them to AdWords only to find that they have been given a status of "Under Review". Normally, ads are reviewed and approved rather quickly, however you can often find yourself in a situation where your ads are stuck under review for weeks. Because of the number of accounts [...]
January 18th, 2012 admin Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren’t capturing the majority of available impressions. In the next few weeks, you will see [...]
January 18th, 2012 admin We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule. 1. Increased rule limit to 100 We increased the number of rules you can create from 10 [...]
January 17th, 2012 admin By Tom Demers This is the third post in our series on creating and analyzing Google AdWords ads. In the first two posts we walked through creating an AdWords text ad and creating an AdWords image ad. Today’s post will focus on an alternate means of creating AdWords image ads: using the Google AdWords display [...]
January 11th, 2012 admin Today we’re continuing our monthly series with details about many of the improvements we make to search. For the month of December, you’ll find a list of 30 search improvements, 9 of which we’ve blogged about previously. In addition, to have a little fun we’re including a sampling of codenames along with the list. Codenames [...]
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