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Meta
Monthly Archives: July 2011
Facebook Marketing Tactics and Tips
Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends. The following Facebook marketing techniques will help you promote your … Continue reading
Google Panda: Writing Original Content is More Important Than Ever
Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This … Continue reading
Making local online advertising easy with Google AdWords Express
Today, we’re officially introducing AdWords Express, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost last October for a small number of local businesses. Since then, we’ve continued … Continue reading
Non-ASCII characters now supported in display and destination URLs
If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your internationalized domain name. Today, we’re announcing that we … Continue reading
How To Build Multi-Purpose Landing Pages For Small Budget Advertising
For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is … Continue reading
‘Top vs. Side’ Ad Performance Segmentation
A few months ago, our Chief Economist, Hal Varian, wrote a post about understanding the average position metric. As Hal explained, there is a big difference between when your ad appears in position #1 above the search results and when … Continue reading
Introducing phone support for AdWords advertisers in Europe
Back in April we announced that we were introducing telephone support for all of US and Canadian AdWords customers. We said then that we would roll out this support to advertisers in other countries. Today, I am happy to announce … Continue reading
New: Tablet targeting options now available
In May, we let you know that tablet targeting options would be coming soon. We’re excited to announce that tablet targeting is now available to all advertisers. Tablet targeting is a new AdWords campaign targeting option that gives you more … Continue reading
Facebook Ads Give a Little More
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more … Continue reading
Top 7 Tricks to Rank in Google Places
If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places for many searches. It’s also apparent how important Google Places have become – they often take up the top parts … Continue reading