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Monthly Archives: September 2012
Advertiser Guide: working with a third-party partner
http://www.google.com/adwords/thirdpartypartners/ Introduction to online advertising and AdWords AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you … Continue reading
Better bids, better ads, more downloads: New app promotion tools for advertisers
With more than one million apps currently in the Google Play and iTunes Stores, we know that those of you advertising apps are looking for ways to drive valuable installs at scale while helping your apps stand out from the … Continue reading
New AdWords budget option: Shared budgets
Shared budgets is a new feature that lets you establish a single daily budget that’s shared by multiple campaigns in an AdWords account. Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing … Continue reading
Facebook announces ability to purchase Promoted Posts via mobile
Facebook has announced the ability to purchase Promoted Posts on mobile devices via the Pages Manager App. The application is only available on iOS devices. The feature, available on desktop since late May, is now available through the latest version … Continue reading
Facebook makes major mobile play by allowing its data to be used to target ads on some mobile sites and apps
Facebook today begins a test allowing its unique targeting data to be used for mobile advertising in third-party apps and sites, according to TechCrunch. Essentially, Facebook will serve as an “ad exchange layer,” as TechCrunch calls it, that will add … Continue reading
Facebook’s ‘promote’ button rolls out beyond pages to some personal accounts
Facebook continues to gauge interest in an option for users to pay to promote personal posts at the top of friends’ News Feeds, expanding on a test first discovered in May. New reports of the feature appeared on Hacker News … Continue reading
How to Choose an Ad Network
Last week, I discussed making media buys with ad networks, stressing the importance of choosing the right one to suit your needs. That’s all well and good, you might say, but what if you aren’t familiar with enough of these … Continue reading