Archive for the ‘Social Media’ Category

LinkedIn for Business: Optimizing Your Company Profile #2

Taking full advantage of LinkedIn for business using the company profile feature is a great way for B2Bs to reach their target audience. Last time, we looked at how to optimize the “overview” tab on the LinkedIn company profile. Today, we’ll take a closer look into the “products and services” tab, offering some very cool [...]

Share

LinkedIn for Business: Optimizing Your Company Profile #1

You’ve heard it all before: If you’re a B2B and you’re not using LinkedIn for business, you’re missing out. With the LinkedIn community, B2Bs can present their companies to the decision makers most valuable to their services. If you haven’t taken full advantage of your LinkedIn company page and you’re not sure how to optimize [...]

Share

LinkedIn for Business: Optimizing Your Company #3

. In this post, we’ll explore LinkedIn plugins that increase visibility, ideas for cross-promotion, tracking the success of your company page and its content, and growing your company’s network on LinkedIn. Use Plugins to Make Your Profile More Visible The LinkedIn Developers site has lots of goodies for driving promotion and engagement for LinkedIn. Grab [...]

Share

LinkedIn Follow Button: Companies, Look Who’s Following You Now

Today, we’re excited to announce the launch of LinkedIn’s Follow Company button. Starting today, companies will be adding this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn. How does the Follow Company button work? Click on the Follow Company button and, as [...]

Share

Account Management Made Easier: Introducing the Manage Page

We are excited to introduce a new page into the Paid Discovery family: the Manage page! Have you ever thought to yourself, I wish I could edit all of my account URLs in one screen? With the manage page, you are able to do just that! Editing in the new Manage page Created for accounts [...]

Share

An update to Google Social Search

Today we’re doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages—it’s also about relationships. That’s [...]

Share

5 Tips for Individuals to Help Companies Get More Out of LinkedIn

Here are 5 tips for individuals to help companies get more out of LinkedIn: 1. Use Your Profile as a Destination In an informal check of LinkedIn search strength, I did a Google search of 20 contacts. In every case, regardless of how visible they are on the web, LinkedIn profiles appeared on the first [...]

Share

Now Available: Auto-Targeting for Topics Only

Many advertisers have told us that while our recently-launched auto-targeting feature saves them time and resources when deciding which topics to target on StumbleUpon, they don’t necessarily need StumbleUpon’s help in choosing location and demographic targeting settings. Perhaps they know these aspects of their target audience precisely and want to reflect this understanding in their [...]

Share

Get More Insights with Custom Campaign Tracking

Advertisers can now gauge the performance of their paid StumbleUpon traffic in Google Analytics The ability to track and quantify marketing efforts is absolutely essential, and we understand the importance of integrating your tracking efforts in one reliable and easy-to-organize interface. Advertisers have frequently asked for custom tracking that enables them to learn more about [...]

Share

Social Media Vs SEO – Which is Better?

From last few days there has been a lot of buzz in blogosphere and amongst online marketers about which has better ROI – Social media or SEO. Well, this debate is not new as similar questions have arisen a lot of times in past including the recent blog post on pro blogger “Why Social Media [...]

Share