April 6th, 2012 
admin Marketers live at the powerful intersection of research, psychology and sales. We study people’s motivations so we can convince them to buy our products and services. Our aim to influence public opinion on behalf of brands and business is an endgame shared by all of society’s major institutions, from politics to religion to parenting. While [...]
March 3rd, 2012 admin Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans. In this article I’ll focus on the top 75 Facebook apps. These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce [...]
February 11th, 2012 admin To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who [...]
July 27th, 2011 admin Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends. The following Facebook marketing techniques will help you promote your Facebook page by engaging your audience, acquiring more likes and provide tips for retaining your [...]
July 12th, 2011 admin Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the [...]
May 8th, 2011 admin 1. Decide on the Best Title for Your Facebook Page – and Don’t Ever Change It Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to [...]
April 13th, 2011 admin If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook [...]
February 23rd, 2011 admin Either as a consumer that loves different brands or a B2B marketer who’s looking to connect with prospects, Facebook Fan pages offer an easy way to engage with others that have similar interests. It’s easy enough to find the brand names you know, but when looking using other criteria, it can be tough. There’s a [...]
January 17th, 2011 admin Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. [...]
November 25th, 2010 admin Facebook is expanding analytics once reserved for Pages with more than ten thousand fans. All Page admins will now be able to see impressions for each of their posts. They’ll also see the feedback rate, or what percentage of time fans “like” or interact with their posts. Facebook is also making some changes to how [...]
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