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Meta
Monthly Archives: June 2013
Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store
Smartphones are our constant shopping companions – helping us research, compare, and even purchase products online and in stores. We’ve already seen that smartphones are key to pre-purchase activities. With 84% of mobile shoppers now using their phones to help … Continue reading
New Image Extensions Enable You to “Show” and “Tell” with Search Ads
Advertisers understand that sometimes it’s easier to ‘show’ rather than ‘tell’ when promoting a business. As search ads continue to evolve, we want to make it easier for you to do both. Today we’re announcing the beta launch of image … Continue reading
New ways to see how you stack up against the competition with Auction insights
The Auction insights report gives you valuable insight into how your ad performance compares with that of other advertisers. For example, based on the impressions you’re eligible for, you can see how often your competitors’ ads are appearing above yours … Continue reading
AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions,which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta … Continue reading
The New Display Benchmarks Tool: Put Context Around Your Display Campaigns
Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s … Continue reading