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Monthly Archives: March 2012
Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt thatgoat transportation cost was related … Continue reading
Posted in Adwords
Tagged KEYWORD research
Comments Off on Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI
Exploring the New Features in Bing Webmaster Tools
Bing recently announced some pretty cool new features within their Webmaster Tools, so in this blog post we are going to delve a little deeper to see exactly what these tools are capable of. The Markup Validator (Beta) Found within … Continue reading
11 Google Analytics Tricks to Use for Your Website
Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account … Continue reading
Mobile search campaigns: Get the most out of them with DoubleClick Search
A few relevant statistics: Smartphone users now account for 9% of all online traffic Mobile searches have grown by 400% since 2010 By 2013, more people will use mobile devices than PCs to get online All of these figures are … Continue reading
Posted in mobile
Tagged smartphone
Comments Off on Mobile search campaigns: Get the most out of them with DoubleClick Search
Go With The (Google Analytics Event) Flow
Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow … Continue reading
7 ways to Increase Sales by creating Trust
The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are … Continue reading
Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities
Most local search professionals will tell you that citations and site relevance to the target geo are the keys to ranking in local search engine results pages (SERPs). Testing and retesting old methods is part of maintaining SEO strategies so … Continue reading
Top 10 PPC Campaign Mistakes
10. Not Using Geographical Targeting Whether you’re an international conglomerate or a localized small business, geographical targeting is tremendously important. Avoid wasted spend by only targeting the areas that offer maximum ROI. For small businesses, maximum return might only occur … Continue reading
Local SEO Advice – Business Profile Accuracy is Critical
While some in the brick-and-mortar business world still believe that the web is only for global corporations and eCommerce sites, most have come around and realized the importance of online marketing. Of course, knowing how to market your business online … Continue reading
8 Ways to Get Links from Events and Conferences (Without Being a Sponsor or a Speaker)
If you are sponsoring or speaking at an event or conference, then it’s likely that you’ll get links to your website from the main event website: you may appear site-wide on every page, or they might have dedicated pages listing … Continue reading