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Meta
Monthly Archives: February 2012
Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). It would be all but impossible to fully sum up the full slate … Continue reading
Interview with Dan Austin, a Google Maps spam fighter
Google Maps nowadays is full of bad data, or outright spam and scam. Google management seems to not really care that much as these have been around for years. However, there are a few volunteers out there who dedicate uncountable … Continue reading
How to Do Keyword Research
Thanks to the Internet and search algorithms, people have learned to express their informational need in the form of keyword queries. Keywords can be easily called the major concept of the global theory of search optimisation because they are the … Continue reading
The Complete Guide to Search Engine Optimization and Social Media Marketing
Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and … Continue reading
New Google research: Reaching your audience effectively with YouTube TrueView Ads
We’re excited to share a new study that gives great insights on how to make your ads compelling enough so that people want to watch, not skip them. We’ve recently conducted a survey of more than 1,600 Americans aged 18-45 … Continue reading
Introducing Enhanced Ad Sitelinks
We’ve talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we’ve continued experimenting with … Continue reading
Top 10 Reasons Your Facebook Campaign Isn’t Working
To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if … Continue reading
Tips for creating successful text ads
It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines in this article … Continue reading
Writing Google Places Reviews to Improve Rankings
A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, … Continue reading