Archive for the ‘Bing’ Category

SEO for Bing: 15 tips to boost your rankings on SERPs

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This [...]

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Updates to Bing Webmaster Tools, data and content.

Bing has been investing in building its Webmaster Tools for a while now, and today we’re announcing some of the most recent updates. We spent a lot of time earlier this year meeting with people at search conferences to understand what new features they wanted to see from us, and what current features we could [...]

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An Introduction to adCenter Desktop

In last week’s Introduction to adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week I’m going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on [...]

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How the Bing Business Portal Can Help Your Business Grow

If you’re a business owner, Bing just got a lot more interesting. Today we launched the Bing Business Portal beta, a new service from Bing to help business owners create and control their online listing, making it easier for their customers to find them on Bing. With it, owners can even create deals and promote [...]

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How to Optimize Your PPC Campaigns with adCenter Quality Score

  How to use the Overall Score (1-10) – Use these values to get a rough idea of how much attention an individual keyword may require. How to use the Sub-Scores – Treat this as the ‘what/why’ behind the overall score. The overall score will tell you which KWs need the most and least help, [...]

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Quickly Convert your Google Adwords PPC Account to Microsoft adCenter

The process is simple. Stage 1 – Export your Google account using your Google Adwords Editor Tool in the form of a CSV file. Stage 2 – Import the file using your Microsoft adCenter Desktop Tool. There are a few things to keep in mind when doing this: First, if you import it incorrectly you [...]

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New Bing Bar available for download today

Today we are excited to announce the launch of Bing Bar, available for download here. Engineered from the ground up, the new Bing Bar gives you quick access to all the stuff you do online. Conducting a search, checking Facebook or keeping tabs on email, Bing Bar centralizes the most common things you do while [...]

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Detailed traffic stats feature now available

As part of our ongoing effort to bring more usable data forward for publishers, this week we made additional reporting improvements for your site’s traffic. Located under the Traffic tab, page traffic gives detailed information for your top performing pages in Bing. This includes impression, click, CTR, and Average position. It also provides a list [...]

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3 Videos from the Microsoft Advertising adCenter User Assistance Team

Last week I met with a friend and her business partner to walk them through the basics of setting up their first PPC advertising campaign on adCenter.  After the meeting, I followed up with them in an email that contained links to adCenter Help and our adExcellence tutorials, but I couldn’t help wondering if my [...]

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New Inbound Links Feature in Bing Webmaster Tools

We are pleased to announce the release of our new Inbound Links feature. Bing Webmaster Tools now provides registered site owners the ability to easily & intuitively retrieve data about links to their sites.  We received plenty of feedback from site owners and SEOs that expressed the importance of this data to better understand how [...]

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