Monthly Archives: January 2014

The Performance Marketer’s Field Guide to AdWords Ad Extensions: Part I

Posted on 28/01/2014 by admin

  Posted: Wednesday, January 22, 2014 Ad extensions are a way to give potential customers useful and relevant info beyond a regular text ad.  You can win a customer’s consideration, convince her of your value, or drive her right to … Continue reading →

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5 Ways to Have Killer Content in 2014

Posted on 04/01/2014 by admin

Erin Everhart, January 2, 2014   If there’s one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010…), it was that "content is king." Frankly, this phrase has been said so many times that it has lost its … Continue reading →

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5 Essential Elements for Mobile SEO Success in 2014

Posted on 04/01/2014 by admin

Jay Taylor, January 3, 2014 Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study … Continue reading →

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Link Building the Right Way in 2014

Posted on 04/01/2014 by admin

Let’s face it. Link building isn’t sexy. Link building isn’t fun. And in 2014, if done correctly, it certainly isn’t cheap or easy. Most importantly, and contrary to what you may have heard, link building is far from dead. Many … Continue reading →

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