Monthly Archives: January 2013

Increasing Your Analytics Productivity With UI Improvements

We’re always working on making Analytics easier for you to use. Since launching the latest version of Google Analytics (v5), we’ve been collecting qualitative and quantitative feedback from our users in order to improve the experience. Below is a summary … Continue reading

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Facebook Updates! 2013 Brings More Fresh #FB Ads Features & Functions

Post Updates From Create Flow First, Facebook marketers can now post updates, links, and photos from the Ads Manager Create Flow. We’ll tip our hats to the Facebook team for this one. Well thought out, the hybrid marketing community manager … Continue reading

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Dynamic links: Serve the right ad to the right user at the right time

We’re excited to announce the release of Dynamic links, helping you serve more relevant affiliate ads to users. Dynamic links enable new ways to create and serve ads that use Google’s best-in-class display advertising features, giving advertisers the ability to … Continue reading

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Reduce Bounce Rate: 20 Things to Consider

  1. You Should Probably Avoid Pop-ups Pop-up ads annoy people. In some rare cases they offer something worth the roadblock, but usually they disrupt the user experience. 2. Use Intuitive Navigation for Important Items Don’t make your visitors feel … Continue reading

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How to Optimize Your YouTube Videos and Channel

How YouTube rank videos? It is good to have a first taste on how YouTube ranks its videos. In fact, there is no clear evidence on how YouTube ranks the videos but the next four factors seem to be the … Continue reading

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Implementation Guide for Facebook

1.  Make sure the background image on your Facebook page speaks to the humanistic guest that lands on your site. If your brand has a lot of Facebook friends or likes, it is appropriate to point that out in your … Continue reading

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5 Ways to Use Craigslist for SEO

More than ever, SEO professionals need to get creative to do their jobs well. Google’s Penguin and Panda algorithm updates put an end to the effectiveness of old, unnatural and manipulative tactics that worked well temporarily. In the wake of … Continue reading

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5 Steps to Calculate Social Media ROI Using Google Analytics

Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa. While marketing professionals have recognized the mandate … Continue reading

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Link Building the Right Way in 2013

Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines. By improving their algorithm and … Continue reading

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