Monthly Archives: March 2011

The +1 button & AdWords

Word of mouth is powerful. When you have a choice to make, it’s common to turn to the people you trust. But what about word of click? How can getting a suggestion from a friend or co-worker when you need … Continue reading

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Easier Negative Keyword Management in AdWords

In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was because January is such a busy time of year, but it’s a feature that seems to … Continue reading

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Location targeting on AdWords: Now with more advanced controls

Many of you use location targeting to show your ads in specific geographic locations such as countries, regions, and cities to more precisely reach your potential customers. We’ve heard your requests to have more choice over how to reach your … Continue reading

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5 Top Tips for Smart Phone Advertisers:

  Make sure that you cover all the opportunities. Smartphones are on the rise, but still only represent 27 % of the mobile market (comScore).  There is a wide choice of other mobiles which still need to be marketed. Use … Continue reading

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Introducing Google Analytics, The Next Generation

  Google Analytics V5 Dashboard [Click for high res image] One of the major drawbacks of the old dashboard was the inability to customize how the data looked on the dashboard. Sure, I could add almost every metric but I … Continue reading

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Quickly Convert your Google Adwords PPC Account to Microsoft adCenter

The process is simple. Stage 1 – Export your Google account using your Google Adwords Editor Tool in the form of a CSV file. Stage 2 – Import the file using your Microsoft adCenter Desktop Tool. There are a few … Continue reading

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2 Ways to Protect Your Site From SEO Attacks

JCPenney, Overstock.com (ratted out by competitors?), and now BeatThatQuote.com. While I think BeatThatQuote.com being penalized is a great example of Google keeping things fair, it highlights a big problem with the way SEO is heading. It seems that the easiest … Continue reading

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Say Goodbye to Low-Quality Link Building

Google has made two major changes to its algorithm — first to target spammy/scraper sites, followed by the larger Panda update that targeted "low quality" sites. Plus, Google penalized JCPenney, Forbes, and Overstock.com for "shady" linking practices. What’s it all … Continue reading

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Tips and tricks for Travel advertisers

In 2010 people researched their travel options more frequently, for longer periods of time, and on various online channels. This is good news for Travel marketers because you now have more opportunities to reach customers — and many of these … Continue reading

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