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Meta
Monthly Archives: April 2012
3 Awesome Tools for Finding and Managing Local Citations
Although their relative importance is likely to decrease over time, citations – defined as “mentions” of your business — are still the bread and butter of local SEO. In David Mihm’s comprehensive list of Local Search Ranking Factors, citations come … Continue reading
On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?
Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking … Continue reading
Improving exact match and phrase match
When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to our exact and phrase matching options so your ad will be eligible to show when people search for … Continue reading
Get Local with AdWords
Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, … Continue reading
New matching behavior for phrase and exact match keywords
Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock] "bollard cover" [single serving coffee maker] Now have a look at these two rows of search queries. 1. waterproof sunblock buy bollard cover single serving coffee maker 2. … Continue reading
Google 50 changes for March
Here’s our latest installment of search quality highlights, with another 50 changes to report for March. We’re starting to get into a groove with these posts, so we’re getting more and more comprehensive as the months go by. New for … Continue reading
New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing
Marketers live at the powerful intersection of research, psychology and sales. We study people’s motivations so we can convince them to buy our products and services. Our aim to influence public opinion on behalf of brands and business is an … Continue reading
Track SEO Organic Rankings with Google Analytics
Filter 1: This filter will extract the ranking data from the cd parameter and store it temporarily into custom field 1. Filter 2: This filter will then extract the data from custom field 1 and rewrite the campaign’s keyword filter … Continue reading