he web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the [...]

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week we’re going a bit meta with an overview of the new Overview reports in the [...]

  Use the different data views In many of Google Analytic’s reports it’s possible to switch the presentation of data. Sometimes, this is useful for viewing data in a more ideal way, while other times a different view can reveal entirely new information about a website. Switching views is simple. Directly below the date range [...]

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates. Real [...]

  Google Analytics V5 Dashboard [Click for high res image] One of the major drawbacks of the old dashboard was the inability to customize how the data looked on the dashboard. Sure, I could add almost every metric but I could not control how it looked. The new Dashboard tool has many more data visualizations. [...]

If you’ve spent any time looking through your traffic sources in Google Analytics, particularly your referral sources, you may have noticed a lot of your traffic coming various mail sources: Clearly it’s not terribly useful to see your traffic broken out this way. At the very least, you would want to consolidate all of those [...]

Google Analytics does a great job of allowing you to analyze your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of changes to your webpages. Did exit rate go up or down? You [...]

First, you need to understand analytics terminology. Visits: the number of sessions on the website or the number of times a person interacted with your website Bounce: the number of people who instantly left your site Page Views: how many pages users requested in the total amount of visits Pages Per Visit: the amount of [...]

I’ve recently written a couple of blog posts related to analytics: You Blog, But Does Anyone Care? and 5 Simple Ways to Get More out of Google Analytics . It appears (based on the analytics, of course) that quite a few of you were interested in this topic, so I thought I would follow-up with [...]

Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts. Major Contributors When you have a custom alert set up to capture important changes in your account, you can now see a break down [...]