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Tag Archives: analytics
New ways to measure your users in Google Analytics
Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to better measure … Continue reading
Five Google Analytics Shortcuts to Speed Your Analysis
By Andy Crestodina Are you spending too much time fiddling within Google Analytics? Do you want to streamline your analysis experience? Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t … Continue reading
How To: Tracking your SEO using Google Analytics
https://yoast.com/tracking-seo-google-analytics/ At Yoast, we’re known for giving you any number of useful tips to improve your site’s SEO. However, how do you know whether those tips actually working for you? There are a number of tools out there that … Continue reading
50+ Google Analytics Resources – The 2014 Edition
Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an … Continue reading
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
Josh Braaten, December 24, 2013 Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after … Continue reading
Reverse Engineering Marketing : Where Do Other Sites Get Their Traffic?
Getting a peek at successful companies’ Google Analytics is probably a secret wish of most entrepreneurs and marketers. Where does most of their traffic come from? How much is paid traffic? What type of content works best for them? … Continue reading
Bid Adjustment Reporting in Google Analytics
Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context — device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of … Continue reading
Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing
Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your … Continue reading
10 Google Analytics Resolutions for 2013
The following is a guest post from Michael Loban, CMO of InfoTrust a Google Analytics Certified Partner and Google Analytics Premium Reseller based in Cincinnati, OH. New Year’s is the ideal time for making resolutions (that we keep until the … Continue reading