Google Analytics does a great job of allowing you to analyze your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of changes to your webpages. Did exit rate go up or down? You [...]

First, you need to understand analytics terminology. Visits: the number of sessions on the website or the number of times a person interacted with your website Bounce: the number of people who instantly left your site Page Views: how many pages users requested in the total amount of visits Pages Per Visit: the amount of [...]

I’ve recently written a couple of blog posts related to analytics: You Blog, But Does Anyone Care? and 5 Simple Ways to Get More out of Google Analytics . It appears (based on the analytics, of course) that quite a few of you were interested in this topic, so I thought I would follow-up with [...]

Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts. Major Contributors When you have a custom alert set up to capture important changes in your account, you can now see a break down [...]

When looking at Google Analytics reports, sometimes it’s difficult to visualise how visitors navigate on a given website page. To make this visualisation easier, some users keep the website open in another browser tab so they can reference it while looking through reports. Others rely on the Site Overlay report in Google Analytics, which, admittedly, [...]