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Tag Archives: adwords
The Top 10 Google Ads Innovations of 2018
As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak to end users. This year was … Continue reading
The Visual Guide to SERPs (2018 Edition)
How to Optimize for Featured Snippets Featured Snippets are designed to give specific answers to search queries that are question-related. The featured snippet is in position 0 for SERPs, which means that it will appear above position one, and even … Continue reading
31 Advertising Statistics to Know in 2018
The marketing industry is constantly changing, and that’s particularly true of digital channels. And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the … Continue reading
RESPONSIVE SEARCH ADS: GOOGLE’S LATEST TEXT AD FORMAT
If you haven’t heard the news, Google recently launched a test of the newest text ad format: Responsive Search Ads. The new ad format is currently in beta testing for a limited number of accounts, but we expect a similar … Continue reading
New AdWords innovations to drive better results for your business
Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations … Continue reading
4 Super-Useful New AdWords Features You Need to Try
AdWords Features Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns. Today, I’m going to run through everything you’ll need to know to implement these super-useful … Continue reading
A PPC ACCOUNT MANAGER’S CHECKLIST
Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been … Continue reading
3 TIPS TO IMPROVE ROI FOR PAID SEARCH
If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. … Continue reading
Introducing Smart display campaigns
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s … Continue reading
A fast start to 2017 for click-to-call ads
Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we’ve continued investing in calls innovations based on the great feedback we’ve heard from you. From … Continue reading