Tag Archives: local

3 Awesome Tools for Finding and Managing Local Citations

Although their relative importance is likely to decrease over time, citations – defined as “mentions” of your business — are still the bread and butter of local SEO. In David Mihm’s comprehensive list of Local Search Ranking Factors, citations come … Continue reading

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Get Local with AdWords

Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, … Continue reading

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Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities

Most local search professionals will tell you that citations and site relevance to the target geo are the keys to ranking in local search engine results pages (SERPs). Testing and retesting old methods is part of maintaining SEO strategies so … Continue reading

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Local SEO Advice – Business Profile Accuracy is Critical

While some in the brick-and-mortar business world still believe that the web is only for global corporations and eCommerce sites, most have come around and realized the importance of online marketing. Of course, knowing how to market your business online … Continue reading

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Interview with Dan Austin, a Google Maps spam fighter

Google Maps nowadays is full of bad data, or outright spam and scam. Google management seems to not really care that much as these have been around for years. However, there are a few volunteers out there who dedicate uncountable … Continue reading

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Writing Google Places Reviews to Improve Rankings

A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, … Continue reading

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5 Tips for Content Marketers on Google Places Optimization for Local Search

Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.  As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate … Continue reading

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New markup for multilingual content

Many websites serve users from around the world. There are different approaches to serving content appropriate to your users’ language and/or region. Last year, we launched support for explicit annotations for web pages rendering the same content with different language … Continue reading

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Faster updates to local business listings

Our goal to create a digital representation of the real world doesn’t just mean a birds’ eye view through Google Earth, or a street-level view through Google Maps. It means providing a local view as well, and tools like Google … Continue reading

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Making local online advertising easy with Google AdWords Express

Today, we’re officially introducing AdWords Express, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost last October for a small number of local businesses. Since then, we’ve continued … Continue reading

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