A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, but it’s also an unavoidable subject worth addressing. Search marketers ponder the same "How To" [...]
Archive for the ‘local’ Category
5 Tips for Content Marketers on Google Places Optimization for Local Search
December 28th, 2011
admin Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal. According to a recent release by ComScore, nearly 3 [...]
New markup for multilingual content
December 19th, 2011
admin Many websites serve users from around the world. There are different approaches to serving content appropriate to your users’ language and/or region. Last year, we launched support for explicit annotations for web pages rendering the same content with different language templates. Today we’re going further with our support for multilingual content with improved handling for [...]
Faster updates to local business listings
October 15th, 2011
admin Our goal to create a digital representation of the real world doesn’t just mean a birds’ eye view through Google Earth, or a street-level view through Google Maps. It means providing a local view as well, and tools like Google Places help people across the globe learn about and connect with the places and businesses [...]
Top 7 Tricks to Rank in Google Places
July 12th, 2011
admin If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places for many searches. It’s also apparent how important Google Places have become – they often take up the top parts of the page for a search term. So even if you rank first for a [...]
Use PPC to Refine Search Marketing Strategies for Local Businesses
July 5th, 2011
admin Local business keyword phrases, which always usually include the city and the service that the business is located in and provides, are worth an inordiante amount of money in terms of ranking for them as compared to other types of search terms with the same low number of search queiries per month. There seems to [...]
Important changes to clicks on directions for AdWords location extensions
May 29th, 2011
admin Many of you use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business. We’ve [...]
7 Tips for Local Search Optimization
February 7th, 2011
admin General tips for local search listings Add your official website URL, business, products, and contact details. Insert the most important keywords on the texts. Take advantage of this online presence by adding corporate logo, photos of your store and/or products along with videos. Check if there are any third party listings of your business or [...]
Google Boost: Now Appearing On Mobile Phones
January 30th, 2011
admin Back in October we announced Google Boost, a new advertising solution to help local businesses connect with potential customers in their area. Today we are excited to announce that Boost ads can appear on Google Search results pages on Android and iPhone devices. Consumers increasingly use mobile devices to search for products and services, and [...]
Tips for creating a free business listing in Google Places: Adding useful descriptions and relevant categories
January 30th, 2011
admin With this blog post, we’re concluding our three part series about the Google Places quality guidelines. Today, we’ll discuss how to choose the best fitting categories for your business listing as well as how to provide a useful description. In case you missed the first two blog posts, you can find here the first post [...]


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