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Category Archives: mobile
Advertiser’s Checklist for Getting Mobile Right
Smart Phone Tips An Advertiser’s Checklist for Getting Mobile Right What do advertisers need to do in AdWords to effectively engage mobile users? This checklist outlines all of the fundamental items that should be in place in your account. (A … Continue reading
5 Essential Elements for Mobile SEO Success in 2014
Jay Taylor, January 3, 2014 Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study … Continue reading
Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store
Smartphones are our constant shopping companions – helping us research, compare, and even purchase products online and in stores. We’ve already seen that smartphones are key to pre-purchase activities. With 84% of mobile shoppers now using their phones to help … Continue reading
How to Choose an Ad Network
Last week, I discussed making media buys with ad networks, stressing the importance of choosing the right one to suit your needs. That’s all well and good, you might say, but what if you aren’t familiar with enough of these … Continue reading
Mobile search campaigns: Get the most out of them with DoubleClick Search
A few relevant statistics: Smartphone users now account for 9% of all online traffic Mobile searches have grown by 400% since 2010 By 2013, more people will use mobile devices than PCs to get online All of these figures are … Continue reading
Posted in mobile
Tagged smartphone
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Mo-mentum: what’s new with mobile search advertising
Mobile search helps people find what they need in a snap. Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads … Continue reading
Optimizing customer calls to your business: new metrics and methods
Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature … Continue reading
10 Tips to Make Mobile Conversions Easier
In Summary: Making it easy to convert on a mobile device is key to maximising conversion rate. Mobile conversions must play to the strengths of mobile devices and simply replicating the desktop experience is often not enough. As in previous … Continue reading
“Mobile”-ize your business with Google Sites
A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether. In a recent study, we found that 61% of users are unlikely to return to a mobile site that they had trouble … Continue reading
Smartphone User Study Shows Mobile Movement Under Way
1% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, … Continue reading