Mobile search helps people find what they need in a snap.  Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile devices, they’re able to connect people and businesses in new, useful [...]

Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature to advertisers over a year ago, we’ve had more than half a million customers  globally [...]

In Summary: Making it easy to convert on a mobile device is key to maximising conversion rate. Mobile conversions must play to the strengths of mobile devices and simply replicating the desktop experience is often not enough. As in previous posts in this series, I invite readers to think about the way the mobile user [...]

A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether. In a recent study, we found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a competitor’s. By the end of this [...]

1% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within [...]

Eli Goodman A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips prior to [...]

71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within [...]

As we announced last November, millions of people have downloaded Google Shopper for Android to help them shop on the go. Today, we’re excited to let you know that Google Shopper, our popular Android shopping application, is now available for iPhone as a download in the App Store. Google Shopper turns your iPhone into a [...]

Back in October we announced Google Boost, a new advertising solution to help local businesses connect with potential customers in their area. Today we are excited to announce that Boost ads can appear on Google Search results pages on Android and iPhone devices. Consumers increasingly use mobile devices to search for products and services, and [...]