Back in October we announced Google Boost, a new advertising solution to help local businesses connect with potential customers in their area. Today we are excited to announce that Boost ads can appear on Google Search results pages on Android and iPhone devices. Consumers increasingly use mobile devices to search for products and services, and [...]
Archive for the ‘mobile’ Category
Click-to-call best practices: useful tips for optimizing your mobile campaigns
January 9th, 2011
admin This January, we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today. In fact, over the past three months we’ve [...]
Focus on phone calls with Call-only Creative
December 25th, 2010
admin Many businesses value phone calls and website visits differently. For example, a pizza restaurant may prefer to connect with customers over the phone because calls are more likely to result in phone orders. In fact, advertisers frequently ask us for an easy way to just focus on phone calls with their mobile campaigns. So today [...]


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