Tag Archives: Programmatic

Bringing programmatic buying to reservation deals everywhere

At DoubleClick, we’ve always focused on building solutions that help publishers and advertisers connect in better ways. Today, delivering on that goal means giving advertisers the programmatic tools to find and reach their audiences across their preferred publisher partners. It … Continue reading

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ERGONIST

ארגוניסט עוסקת בסיוע, תמיכה והכוונה בתחום בעיות רפואיות של מבוגרים וילדים. כמו כן, מספקת ארגוניסט ללקוחותיה מגוון שירותים המעניקים מענה מקצועי ומקיף בנושאים כגון: לקויות למידה, בעיות התנהגותיות, קשיים חברתיים ורגשיים ועוד – בקרב ילדים ומבוגרים. בארגוניסט צוות מוביל, בעל … Continue reading

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From the DoubleClick Leadership Summit: Better, faster ads at scale

Published July 2016 Delivering a better experience for users has been our top priority since Google was founded, from the products we develop and the ads that we show to how we do business with our partners and clients. This … Continue reading

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Wayfair Decreases CPA by 75% With Programmatic Bidding on the Google Display Network Wayfair Decreases CPA by 75% With Programmatic Bidding on the Google Display Network

Today’s consumers are more comfortable purchasing big-ticket items online. Wayfair, an online home furnishings and decor company, turned to programmatic on the Google Display Network to reach new high-value customers efficiently and at scale. The results are in: cost-per-acquisition has … Continue reading

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