March 25th, 2012 
admin 10. Not Using Geographical Targeting Whether you’re an international conglomerate or a localized small business, geographical targeting is tremendously important. Avoid wasted spend by only targeting the areas that offer maximum ROI. For small businesses, maximum return might only occur within — say — a 20 mile radius. Also, companies selling higher-end services can benefit [...]
November 2nd, 2010 admin This is a guest post by SmallBox Web Design These two avenues of the marketing world are just beginning to be tapped. People who are graduating college now with marketing degrees most likely have not been trained in Google PPC or on the efficacy of Facebook Ads. That’s alright. They’ll learn soon enough. To an [...]
November 2nd, 2010 admin Summary: Test early in November & use the increasing traffic to help you get through tests quickly, giving you insights that could help increase conversions throughout the busy Christmas period. Conversion specialists understandably focus a lot of their attention on making it easier for visitors to use websites so that they can become customers. That [...]
November 1st, 2010 admin Estimated Top Impressions What It Does: The Estimated Top Impressions column in the Bid Simulator displays the number of times your ad appeared above the search results over the past seven days and how this metric could have changed had you used different keyword level maximum cost-per-click (CPC) bids. Why You’d Use It: If there [...]
October 21st, 2010 admin A few weeks ago, we announced the launch of Estimated Top Impressions in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you a faster and more scalable way of making bidding decisions across keywords [...]
October 20th, 2010 admin Today, we’re announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features previously announced, we made it easy to track your search and content campaigns separately by adding special parameters to your destination URLs. With the additional ValueTrack enhancements [...]
October 19th, 2010 admin Keyword research is the crucial step in website development and SEO process. There are some basic points to stick to while doing keyword research for your SEO campaign. Research Your Target Market The product/service you offer might be suitable for a particular age group, or you may be targeting a particular geographic region, or a [...]
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