Category Archives: Marketing Automation

When was the last time you walked down the breakfast aisle? The children’s cereal is always brightly packaged, with fun imagery and fonts. Brands know how to attract young consumers with their designs. If you think about it, email subject … Continue reading →

Loyalty. It’s what you hope to get from your significant other, your beloved house pet, and your paying customers. I’m no expert when it comes to the first two things, but when it comes to customer loyalty, I have some … Continue reading →

Standing out from the crowd is never easy, especially when you’re trying to differentiate your email from the tens or hundreds of other unread ones in your prospect’s inbox. One of the most effective ways to catch their attention? Create … Continue reading →

The pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point. As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps … Continue reading →