Archive for the ‘local’ Category

Use PPC to Refine Search Marketing Strategies for Local Businesses

Local business keyword phrases, which always usually include the city and the service that the business is located in and provides, are worth an inordiante amount of money in terms of ranking for them as compared to other types of search terms with the same low number of search queiries per month. There seems to [...]

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Important changes to clicks on directions for AdWords location extensions

Many of you use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business. We’ve [...]

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7 Tips for Local Search Optimization

General tips for local search listings Add your official website URL, business, products, and contact details. Insert the most important keywords on the texts. Take advantage of this online presence by adding corporate logo, photos of your store and/or products along with videos. Check if there are any third party listings of your business or [...]

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Google Boost: Now Appearing On Mobile Phones

Back in October we announced Google Boost, a new advertising solution to help local businesses connect with potential customers in their area. Today we are excited to announce that Boost ads can appear on Google Search results pages on Android and iPhone devices. Consumers increasingly use mobile devices to search for products and services, and [...]

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Tips for creating a free business listing in Google Places: Adding useful descriptions and relevant categories

With this blog post, we’re concluding our three part series about the Google Places quality guidelines. Today, we’ll discuss how to choose the best fitting categories for your business listing as well as how to provide a useful description. In case you missed the first two blog posts, you can find here the first post [...]

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Tips for creating a free business listing in Google Places: business types

Are you curious about what kind of businesses are eligible to appear in the free listings that appear on Google and Google Maps? In this second post in our blog series about how to create a clear and effective business listing via Google Places, we’ll help you to determine if Google Places is right for [...]

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Tips to Make Your Local Listing Appear Above Your Competitors

You’ve got your company listed on all the Local Directories (Google Places, Yahoo! Local, Bing Local, Yellow Pages, Yelp, etc.) but you are 15th on the lists! Here’s how to move up those lists: 1. Add your location and the keywords you want to rank for in the title tags of your website pages. They [...]

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Tips for creating a free business listing in Google Places: Business listing titles

Users search on Google.com and Google Maps because they’re looking for relevant, high-quality content that answers a question or fulfills a need. This useful information often appears in the form of business listings on the search results page, and these free listings are an important way for local business owners to connect with potential customers. [...]

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