January 18th, 2012 
admin Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren’t capturing the majority of available impressions. In the next few weeks, you will see [...]
January 18th, 2012 admin We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule. 1. Increased rule limit to 100 We increased the number of rules you can create from 10 [...]
January 17th, 2012 admin By Tom Demers This is the third post in our series on creating and analyzing Google AdWords ads. In the first two posts we walked through creating an AdWords text ad and creating an AdWords image ad. Today’s post will focus on an alternate means of creating AdWords image ads: using the Google AdWords display [...]
January 3rd, 2012 admin A/B testing and MVT are a great way to help you drive more conversion on your website. A/B testing and MVT help you decide the best layout, headlines, images, message copy etc. that motivates the visitors to complete a transaction. However, A/B testing and MVT will only get you so far. If a visitor does [...]
January 3rd, 2012 admin Forms are everywhere on the internet, some convert great while other don’t. There are several factors such as call to action, images, copy etc. that all contribute to the success of a form. However, even a well designed form might not convert well if some fundamental things are not taken care of. In this post [...]
November 28th, 2011 admin Pay per click (PPC) can be the most highly targeted advertising available, but many companies do not properly leverage these ads for the best results. Make sure your firm is not making these biggest mistakes with PPC campaigns. 1. Not properly managing negative keywords. At the core of your PPC campaign lie the keywords you [...]
November 11th, 2011 admin This week we introduced Google+ Pages, a new way to get closer to your customers online. At that time we announced that you’d be able to link your Page to your AdWords campaigns, so that all your +1s — from your Page, your website, ads and search results — get tallied together and appear as [...]
November 7th, 2011 admin Over the past few months, we’ve been updating the design and experience of Google Search and all of our other products to give users a more seamless and consistent online experience. As part of these look and feel changes, we are now introducing new ad placements on Google Search. Starting today, ads that have previously [...]
November 6th, 2011 admin Reach your most engaged customers with the power of sight, sound and motion. Google AdWords for video combines the science of online advertising with the emotional engagement of video. This new feature enables advertisers to use a dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping [...]
October 25th, 2011 admin Over the next few weeks in the US and UK, we’ll be rolling out the ability for advertisers to bid for phone calls — in addition to bidding for clicks — when they show Google search ads on computers and tablets. Potential for more calls Let’s say your business sees phone calls as a valuable [...]
Posted in 
Tags: 