Category Archives: Facebook

Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and Pages on Facebook — a timely move ahead of … Continue reading →

Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created … Continue reading →

We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction … Continue reading →

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Despite talk that Facebook’s reach is waning, it’s pretty clear … Continue reading →

Facebook Ad Example #1: Slack I recently praised Slack for how cleverly the messaging app leverages its value proposition in another post, and the company’s Facebook ads are similarly appealing. This ad popped up in my News Feed a few … Continue reading →

To help you navigate the seemingly murky waters of Facebook ads, our #flawless graphic designer Bekah Wheeler put together this handy infographic! This graphic will walk you through alllllll the many demographic, interest, behavior, connection and remarketing targeting options that … Continue reading →

Facebook Planning & Research Tools 1. Facebook Campaign Planner – For campaign planning, we’re really enjoying Facebook’s newCampaign Planner. This tool is extremely helpful for answering questions concerning budgeting and reach, which allows us to set performance expectations even before … Continue reading →

Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. … Continue reading →

More than one-half of all adults in the U.S. use social media, and 84 percent of internet usersworldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook … Continue reading →